L'Oréal Professionnel Paris is where it all began. We were born in Paris, from a pioneering spirit who invented everything at the service of hairdressers.
Dye and semi permanent
Majirel, the iconic professional and permanent hair colour with a new pack that is colour coded by reflect. Unleash your creativity with MAJIREL to create limitless colour possibilities for every colour result.
Our first acidic tone-on-tone colour creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.
Discover INOA, our leading no ammonia permanent hair colour range with Oil Delivery System (ODS2) technology, for all hair types. With the expertise of your hairdresser and an in-depth colour consultation you can achieve your perfect shade that is free from ammonia
Luocolour is a permanent hair colour that lightens up to two and a half to three levels with grey/white coverage of up to 70%. Fresh, multi-dimensional and translucent dye with the innnovative Nutri-shine and Nutri-gel technologies that give incredible gloss and a natural, healthy look, enhancing the hair's own highlights.
A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel.
Your professional colourist can fulfil your blonde desires with the help of our lighteners. Our complete hair lightening product range Blond Studio allows for the most on-trend looks on any hair type, from highlights to balayage to bronde.
Enhance hair treatments and services with the L'Oréal Professionnel cream developer 6% 20 vol that gives excellent results with Majirel hair colours. Easy to use product that is specially designed to improve mixability. Allows for a smoother application, with improved product texture.
Smartbond is a unique system created by L’Oreal to be used in conjunction with hair colouring techniques. The service both protects and strengthens your hair to ensure that you can enjoy the hairstyle of your dreams, without suffering from dryness or damage.
Easily erase any hair colour with the L'Oréal Professionnel Efassor Permanent Colour Stripper. Easily return hair to its original colour, and ready it for re-colouring. With a pleasant fragrance. Gentle, easy to use and works with permanent and semi-permanent hair colours.
Shampoo and Conditioner
Complement your colour, balayage & lightening. Patented technology with Glicoamine. The formula helps to neutralize metal inside the fiber. Up to 87% less risk. Reliable colour result on hair with excess copper. Can be used with other colour and lightening brands.
Discover the new TECNI.ART range, an iconic styling range loved by professionals. The new range has been co-developed by hair stylists for hair stylists, to meet their every need.
L'Oréal Dulcia Advanced Force 1 and 2 Toniques are ideal for traditional perm clients wanting a tighter curl. Gives strong, classic curls with beautiful shine.